How We’re Doing It

Fabric Innovation

We're committed to reimagining the fabrics used in our favorite styles and products. Through extensive research, we seek out innovative sustainable fabric options with the goal of one day creating our own eco-friendly fabric alternatives.

Multi-Use Designs

Our pilot product, The Zeinab reversible bodysuit, exemplifies our approach to versatile, multi-use designs. We aim to create pieces that can be worn in multiple ways, maximizing their versatility and longevity.

Storytelling

We believe in fostering a community that shares the various ways our heritages have practiced sustainability long before the term existed. By exploring these histories, we can learn valuable lessons and weave them into our brand narrative.

Transparency

Honesty and openness are paramount on our sustainable journey. We strive to be transparent about our progress, challenges, and areas for improvement. We welcome feedback from our community, using it as an opportunity to learn and grow.

“We’re telling our story
because as a community we
want you all to feel comfortable
telling yours.”